Google Analytics (GA) is the biggest player in the web analytics space. But is it as “universal” as its brand name suggests? Over the years users have pointed out a number of major Google Analytics limitations. Many of these are …
Google announced that Universal Analytics’ days are numbered. Universal Analytics will be replaced by Google Analytics 4 (or GA4) on the 1st of July 2023. If Google Analytics users want to compare year-on-year data, they have until July 2022 to …
March 2022 Update: It’s official! Google announced that Universal Analytics will no longer process any new data as of 1 July 2023. Google is now pushing Universal Analytics users to switch to the latest version of GA – Google Analytics …
Everyone wants their website to rank highly in Google — and that’s exactly why the world of SEO is so competitive. Since search engines are how most people discover new sites, ensuring your site shows up for the right search …
Websites today have become very complex to manage, and as you continue to look for ways to optimise your website, you’ll want to consider using a Tag Manager. A Tag Manager will help your marketing team seamlessly track how your …
It feels like you have to work harder than ever to get campaign results for your clients. That’s why marketing agencies need both Event Tracking and a Tag Manager in 2022. Using both of these tools will help you get …
Event Tracking is the key to improving website conversions. But is it any different for marketers in 2022? Tracking events is not just about figuring out what website visitors are doing. It is about usability, ROI, optimising the time you …
Creating impactful video content is at the heart of what you do. How you really engage with your audience, change behaviours and influence customers to complete your digital goals. But how do you create truly impactful marketing content? By testing, …
The moment you start to understand your users’ behaviours is the moment you can stop guessing about your website strategy. User behavioural analytics (UBA) give your business unique insights into your customers. How your visitors behave on your site helps …
Heatmap software is critical in improving website conversions. Why? Because it provides customer-centric insights. In the online market, businesses that are customer-centric are 60% more profitable than businesses that are not. Using heatmaps to track factors such as usability, compare …