Traditional advertising (think Mad Men) was all about slogans, taglines and coming up with a one-liner that was meant to change the world. But that type of advertising was extremely challenging to test, so it was hard to know if …
Whether investing time or money in marketing, you want the best return on your investment. You want to get as many customers as possible with your budget and resources. That’s what conversion rate optimisation (CRO) aims to do. But how …
Facebook, TikTok, Google, email, display ads — which one is best to grow your business? There’s one proven way to figure it out: attribution tracking. Marketing attribution allows you to see which channels are producing the best results for your …
It can be hard to accurately track the impact of your marketing efforts across marketing channels and campaigns. That’s where marketing attribution software comes in. It goes beyond basic web analytics solutions that just look at the final click. Instead, …
Are you struggling to prove that your marketing efforts are having a measurable impact on your company’s performance? We get it. You would think that digital marketing would make it easier to track the effectiveness of your marketing efforts. But …
Want a more in-depth way to understand the effectiveness of your marketing campaigns? Then, the linear attribution model could be the answer. Although you can choose from several different attribution models, a linear model is ideal for giving value to …
Forms might seem boring — that is, until you realise how powerful they are. No forms mean no leads. No leads mean no sales. No sales means you’ll run out of business. So, what do you do? Optimise forms to …
Driving more traffic to your website is hard work, but it’s still only half the battle. You don’t just need to acquire new users; you need to make sure as many convert as possible to make your digital marketing efforts …
Reports are a core part of a marketing agency’s offering. It’s how you build trust with clients by highlighting your efforts and demonstrating your results. But all too often, those reports deliver a jarring and incohesive experience. The culprit? The …
Forms are one of the most important elements of your website. They are also one of the most difficult elements to analyse and improve. Unlike a webpage, forms aren’t all that easy to analyse with standard web analytics tools. You …