Now that companies can segment buyers, the days of mass marketing are behind us. Customer segmentation offers various benefits for marketing, content creation, sales, analytics teams and more. Without customer segmentation, your personalised marketing efforts may fall flat. According to …
Your customers are everything. Treat them right, and you can generate recurring revenue for years. Treat them wrong; you’ll be spinning your wheels and dealing with churn. How do you give your customers the best experience possible so they want …
Driving traffic to your website is only one part of the equation; the second part is getting those visitors to convert by completing a desired action — creating an account, signing up for a newsletter or completing a purchase. But …
When most businesses design their websites, they primarily think about aesthetics, not accessibility. However, not everyone who visits your website has the same abilities or access needs. Eight percent of the US population has visual impairments. The last thing you …
Nearly 96% of website homepages had failures with meeting web accessibility criteria in 2024. Aside from not complying with web accessibility laws and regulations, companies are failing a growing number of users with accessibility needs. With disabilities, chronic illnesses and …
Confused about Consent Mode v2 and its impact on your website analytics? You’re not the only one. Google’s latest update has left many scratching their heads about data privacy and tracking. In this blog, we’re getting straight to the point. …
Do you want to generate more revenue? Then, you need to ensure you have a steady stream of traffic flowing to your site. Search engines like Google, Bing and Yahoo are powerful mediums you can use to scale your business. …
Trying to improve your website’s performance? Have you ever heard the phrase, “What gets measured gets managed?” To improve, you need to start crunching your numbers. The question is, what numbers are you supposed to track? If you want to …
Every modern marketer knows they have to connect with consumers across several channels. But do you know how well Instagram works alongside organic traffic or your email list? Are you even tracking the impacts of these channels in one place? You …
Gaining a deeper understanding of user behaviour — customers’ different paths, digital footprints, and engagement patterns — is crucial for providing a personalised experience and making informed marketing decisions. In that sense, clickstream data, or a comprehensive record of a …