Data trapped in isolated systems has frustrated people for as long as humans have tried to store and share knowledge. Long before software, knowledge was often locked inside specific cities, libraries, institutions, and political systems. Today, the problem remains. Valuable …
It’s common for people to confuse Google Tag Manager vs Google Analytics 4 because both are often part of many websites’ tracking setups. But they play entirely different roles: Google Analytics handles analytics and reporting, while Google Tag Manager deploys tracking …
As of today, April 30, 2026, we’re announcing the first step of our brand refresh. Another software company talking about a cosmetic redesign? Not quite. This update isn’t just about how Matomo looks. It’s about making the whole Matomo experience …
With AI Assistants being an integral part of our private and professional life, many website owners and marketers wonder about how these systems affect traffic. Often, their organic traffic is flat. But their content keeps showing up in ChatGPT answers. …
Web analytics used to feel simple. You installed a tracker, watched your traffic go up or down, checked conversions, and trusted that what you were seeing represented real people doing real things on your site. If sessions grew, you assumed …
Choosing the right website analytics software isn’t just about tracking traffic. It’s about understanding your audience, protecting their privacy and making confident decisions with data you can trust. Choosing the wrong analytics platform can skew your entire marketing strategy. The …
Collecting and storing vast amounts of consumer data comes with financial, reputational and regulatory risks. Even a minor data breach can be incredibly costly. In the United States, consumer credit reporting agency Equifax agreed to pay $425 million to consumers affected by …
Customer journey analytics track and analyse the behaviour of users from the moment they find your brand to the post-purchase experience. These tools collect and analyse quantitative and qualitative data, helping you to reduce friction and increase conversions through A/B …
Choosing between ecommerce analytics tools isn’t just a matter of capturing as much data as possible — although accurate data capture is undoubtedly essential. You must also consider how a tool analyses data and helps you turn insights into action. There’s the …
Adobe Analytics is a widely used data analysis platform — but it’s expensive, complex, and, for very large datasets, reliant on data sampling. Fortunately, there are a number of more affordable, accurate and user-centric analytics solutions that address these concerns. …
