Google Optimize is a popular conversion rate optimization (CRO) tool from Alphabet (parent company of Google). With it, you can run A/B, multivariate, and redirect tests to figure out which web page designs perform best. Google Optimize seamlessly integrates with …
If you struggle to connect the dots on your customer journeys, you are researching the correct solution. Multi-channel attribution models allow you to better understand the users’ paths to conversion and identify key channels and marketing assets that assist them. …
Few sales happen instantly. Consumers take their time to discover, evaluate and become convinced to go with your offer. Multi-channel attribution (also known as multi-touch attribution or MTA) helps businesses better understand which marketing tactics impact consumers’ decisions at different …
Good marketing thrives on data. Or more precisely — its interpretation. Using modern analytics software, we can determine which marketing actions steer prospects towards the desired action (a conversion event). An attribution model in marketing is a set of rules …
It’s no secret that accurate website analytics is crucial for growing your online business — and Google Analytics is often the go-to source for insights. But is Google Analytics data accurate? Can you fully trust the provided numbers? Here’s a …
The release of Google Analytics 4 (GA4), and the subsequent depreciation of Universal Analytics, has caused a stir amongst webmasters, SEO experts, marketers and the likes. Google’s Universal Analytics is the most widely used web analytics platform in the world, …
Google Analytics (GA) is the biggest player in the web analytics space. But is it as “universal” as its brand name suggests? Over the years users have pointed out a number of major Google Analytics limitations. Many of these are …
Google announced that Universal Analytics’ days are numbered. Universal Analytics will be replaced by Google Analytics 4 (or GA4) on the 1st of July 2023. If Google Analytics users want to compare year-on-year data, they have until July 2022 to …
March 2022 Update: It’s official! Google announced that Universal Analytics will no longer process any new data as of 1 July 2023. Google is now pushing Universal Analytics users to switch to the latest version of GA – Google Analytics …
Everyone wants their website to rank highly in Google — and that’s exactly why the world of SEO is so competitive. In order to succeed in such a crowded space, it’s essential to equip yourself with the right tools and …