Web Analytics: The Quick Start Guide

You’ve spent ages carefully designing your website, crafting copy to encourage as many users as possible to purchase your product.  But they aren’t. And you don’t know why.  The good news is you don’t have to remain in the dark. …

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Top Conversion Metrics to Track in 2024

2023 boasts ~2.64 billion online shoppers worldwide; that’s more than a third of the global population. With these numbers on an upward trajectory in 2024, conversion metrics are more important than ever to help marketers optimise the online shopping experience.  …

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