Google Analytics Sampling: Why It Matters and How to Avoid It
Learn what Google Analytics data sampling is, why GA does it, why it’s not ideal, and how to run analyses using complete datasets.
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Understanding User Flow: Eight Practical Examples for Better UX
Imagine trying to cook a complex dish without a recipe. You might have all the ingredients, but without a clear sequence of steps, you’re likely to end up with a mess rather than a masterpiece. Similarly, designing a website without …
7 Fintech Marketing Strategies to Maximise Profits in 2024
Fintech investment skyrocketed in 2021, but funding tanked in the following two years. A -63% decline in fintech investment in 2023 saw the worst year in funding since 2017. Luckily, the correction quickly floored, and the fintech industry will recover …
Fintech Content Marketing: 10 Best Practices & Growth Strategies
Content marketing is an effective strategy for growth and building trust. This is especially true in the fintech industry, where competition is intense and trust is crucial. Content marketing helps you strengthen customer relationships, engage your audience, and differentiate yourself …
Multi-Site Management (Quick-Start Guide)
Do you run multiple websites? Or, you’re expanding from one to two sites? Multi-site management isn’t an easy task. While there are dozens of reasons why you may need to operate several sites, like brick and mortar stores opening new …
A Guide to Bank Customer Segmentation
Banking customers are more diverse, complex, and demanding than ever. As a result, banks have to work harder to win their loyalty, with 75% saying they would switch to a bank that better fits their needs. The problem is banking …
Export your data from Universal Analytics or Universal Analytics 360
How to export your data We would love for you to try Matomo, but first let’s get your data from Google: Export your UA360 data Export or archive your UA data Import your data to Matomo Here’s how to Import …
What is Web Log Analytics and Why You Should Use It
Can’t use JavaScript tracking on your website? Need a more secure and privacy-friendly way to understand your website visitors? Web log analytics is your answer. This method pulls data directly from your server logs, offering a secure and privacy-respecting alternative. …
SEO for Financial Services: The Ultimate Guide
You know that having a digital marketing strategy is crucial for helping your financial services business capture the attention and trust of potential customers and thrive in an increasingly competitive digital landscape. The question is — what’s the best way …
A Guide to Ethical Web Analytics in 2024
User data is more valuable and sought after than ever. Ninety-four percent of respondents in Cisco’s Data Privacy Benchmark Study said their customers wouldn’t buy from them if their data weren’t protected, with 95% saying privacy was a business imperative. …