Collecting and storing vast amounts of consumer data comes with financial, reputational and regulatory risks. Even a minor data breach can be incredibly costly. In the United States, consumer credit reporting agency Equifax agreed to pay $425 million to consumers affected by …
Customer journey analytics track and analyse the behaviour of users from the moment they find your brand to the post-purchase experience. These tools collect and analyse quantitative and qualitative data, helping you to reduce friction and increase conversions through A/B …
Choosing between ecommerce analytics tools isn’t just a matter of capturing as much data as possible — although accurate data capture is undoubtedly essential. You must also consider how a tool analyses data and helps you turn insights into action. There’s the …
Adobe Analytics is a widely used data analysis platform — but it’s expensive, complex, and, for very large datasets, reliant on data sampling. Fortunately, there are a number of more affordable, accurate and user-centric analytics solutions that address these concerns. …
Behind every great marketing team is a marketing analytics platform that collects performance data and identifies ways to improve. But with hundreds of tools to choose from in a market valued at over $5.6 billion, how can you find the best …
Mixpanel is a web and mobile analytics platform that brings together product and marketing data so teams can see the impact of their actions and understand the customer journey. It’s a well-rounded tool with features that help product teams understand …
In the web analytics world, we have no shortage of data — clicks, views, scrolls, bounce rates — yet still struggle to extract valuable, actionable insights. There are facts and figures about any action anybody takes (or doesn’t take) when …
Google Analytics (GA) is the most widely used analytics platform, with 50.3% of the top 1 million active websites using it today. You’re probably using it right now. But despite being a free tool, Google Analytics is proprietary software, which means you’re …
Without data, you’ll get lost in the sea of competition. This is even more important for large organisations. Data helps you: How do you get the benefits of data in a large organisation? Enterprise web analytics. In this guide, we’ll …
You probably made the switch to Google Analytics 4 (GA4) when Google stopped collecting Universal Analytics (UA) data in July 2023. Up to that point, UA had long been the default analytics platform, despite its many limitations. This was mostly because everyone …