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Analytics Tips

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Top ecommerce analytics tools for decoding buyer behaviour

September 18, 2025 by Joe

Choosing between ecommerce analytics tools isn’t just a matter of capturing as much data as possible — although accurate data capture is undoubtedly essential.  You must also consider how a tool analyses data and helps you turn insights into action. There’s the …

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Categories Analytics Tips, App Analytics, Marketing

6 Adobe Analytics alternatives for privacy-conscious companies

September 5, 2025 by Joe

Adobe Analytics is a widely used data analysis platform — but it’s expensive, complex, and, for very large datasets, reliant on data sampling. Fortunately, there are a number of more affordable, accurate and user-centric analytics solutions that address these concerns.  …

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Categories Analytics Tips, App Analytics

Turn insights into action with the best marketing analytics tools

August 20, 2025 by Joe

Behind every great marketing team is a marketing analytics platform that collects performance data and identifies ways to improve.  But with hundreds of tools to choose from in a market valued at over $5.6 billion, how can you find the best …

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Categories Analytics Tips, App Analytics

7 Mixpanel alternatives to consider for better web and product analytics

August 1, 2025 by Joe

Mixpanel is a web and mobile analytics platform that brings together product and marketing data so teams can see the impact of their actions and understand the customer journey.  It’s a well-rounded tool with features that help product teams understand …

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Categories Analytics Tips, App Analytics

Unlocking the power of web analytics dashboards

July 22, 2025 by Joe

In the web analytics world, we have no shortage of data — clicks, views, scrolls, bounce rates — yet still struggle to extract valuable, actionable insights. There are facts and figures about any action anybody takes (or doesn’t take) when …

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Categories Analytics Tips, App Analytics

Choosing the best self-hosted open-source analytics platform

July 16, 2025 by Joe

Google Analytics (GA) is the most widely used analytics platform, with 50.3% of the top 1 million active websites using it today. You’re probably using it right now.  But despite being a free tool, Google Analytics is proprietary software, which means you’re …

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Categories Analytics Tips

Enterprise web analytics: Quick start guide (and top tools)

July 10, 2025 by Joe

Without data, you’ll get lost in the sea of competition. This is even more important for large organisations. Data helps you: How do you get the benefits of data in a large organisation? Enterprise web analytics. In this guide, we’ll …

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Categories Analytics Tips

Why Matomo is the top Google Analytics alternative

June 17, 2025 by Joe

You probably made the switch to Google Analytics 4 (GA4) when Google stopped collecting Universal Analytics (UA) data in July 2023. Up to that point, UA had long been the default analytics platform, despite its many limitations.  This was mostly because everyone …

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Categories About, Analytics Tips

The Guide to an Ethical Web: With Big Data Comes Big Responsibility

March 13, 2025 by Alex Carmona

Roughly two-thirds of Earth’s 8 billion people use the internet for communication, education, entertainment, business and more. We are connected globally in ways previous generations could’ve never dreamed of. It’s been a wild ride, and we’re just starting. Many users …

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Categories Analytics Tips, Marketing, Privacy

How to Check Website Traffic: A Complete Guide

March 4, 2025February 26, 2025 by Daniel Crough

If you want to learn about the health of your website and the success of your digital marketing initiatives, there are few better ways than checking your website traffic. Checking website traffic is a great way to get a dopamine …

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Categories Analytics Tips, Marketing
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