Google Analytics (GA) is the most widely used analytics platform, with 50.3% of the top 1 million active websites using it today. You’re probably using it right now. But despite being a free tool, Google Analytics is proprietary software, which means you’re …
Without data, you’ll get lost in the sea of competition. This is even more important for large organisations. Data helps you: How do you get the benefits of data in a large organisation? Enterprise web analytics. In this guide, we’ll …
You probably made the switch to Google Analytics 4 (GA4) when Google stopped collecting Universal Analytics (UA) data in July 2023. Up to that point, UA had long been the default analytics platform, despite its many limitations. This was mostly because everyone …
Roughly two-thirds of Earth’s 8 billion people use the internet for communication, education, entertainment, business and more. We are connected globally in ways previous generations could’ve never dreamed of. It’s been a wild ride, and we’re just starting. Many users …
If you want to learn about the health of your website and the success of your digital marketing initiatives, there are few better ways than checking your website traffic. Checking website traffic is a great way to get a dopamine …
Product analytics is big business. Gone are the days when we could only guess what customers were doing with our products or services. Now, we can track, visualise, and analyse how they interact with them and, with that, constantly improve …
Learn what Google Analytics data sampling is, why GA does it, why it’s not ideal, and how to run analyses using complete datasets.
Imagine trying to cook a complex dish without a recipe. You might have all the ingredients, but without a clear sequence of steps, you’re likely to end up with a mess rather than a masterpiece. Similarly, designing a website without …
Fintech investment skyrocketed in 2021, but funding tanked in the following two years. A -63% decline in fintech investment in 2023 saw the worst year in funding since 2017. Luckily, the correction quickly floored, and the fintech industry will recover …
Content marketing is an effective strategy for growth and building trust. This is especially true in the fintech industry, where competition is intense and trust is crucial. Content marketing helps you strengthen customer relationships, engage your audience, and differentiate yourself …