From humans to AI agents: understanding the new web traffic
AI Agents, chatbots, crawlers and scrapers are changing website traffic. Learn how AI-driven traffic works and how to distinguish human visits from automated activity.
Analytics Tips
Get RSS feed
How AI is reshaping web analytics and how to measure real human traffic in 2026
AI assistants are reshaping web analytics. Learn why separating human traffic from AI traffic is now essential – and how privacy-first analytics like Matomo help you measure what truly matters.
What to look for in website analytics software (and why it matters)
Choosing the right website analytics software isn’t just about tracking traffic. It’s about understanding your audience, protecting their privacy and making confident decisions with data you can trust. Choosing the wrong analytics platform can skew your entire marketing strategy. The …
What is data minimisation? Definition, benefits and best practices
Collecting and storing vast amounts of consumer data comes with financial, reputational and regulatory risks. Even a minor data breach can be incredibly costly. In the United States, consumer credit reporting agency Equifax agreed to pay $425 million to consumers affected by …
Transform your user experience with one of the best customer journey analytics tools
Customer journey analytics track and analyse the behaviour of users from the moment they find your brand to the post-purchase experience. These tools collect and analyse quantitative and qualitative data, helping you to reduce friction and increase conversions through A/B …
Top ecommerce analytics tools for decoding buyer behaviour
Choosing between ecommerce analytics tools isn’t just a matter of capturing as much data as possible — although accurate data capture is undoubtedly essential. You must also consider how a tool analyses data and helps you turn insights into action. There’s the …
6 Adobe Analytics alternatives for privacy-conscious companies
Adobe Analytics is a widely used data analysis platform — but it’s expensive, complex, and, for very large datasets, reliant on data sampling. Fortunately, there are a number of more affordable, accurate and user-centric analytics solutions that address these concerns. …
Turn insights into action with the best marketing analytics tools
Behind every great marketing team is a marketing analytics platform that collects performance data and identifies ways to improve. But with hundreds of tools to choose from in a market valued at over $5.6 billion, how can you find the best …
7 Mixpanel alternatives to consider for better web and product analytics
Mixpanel is a web and mobile analytics platform that brings together product and marketing data so teams can see the impact of their actions and understand the customer journey. It’s a well-rounded tool with features that help product teams understand …
Unlocking the power of web analytics dashboards
In the web analytics world, we have no shortage of data — clicks, views, scrolls, bounce rates — yet still struggle to extract valuable, actionable insights. There are facts and figures about any action anybody takes (or doesn’t take) when …