InnoCraftAccording to several sources (datanyze.com, builtwith.com, …) 20% of all online stores are using the WooCommerce WordPress solution. As a result, we thought some of you would be interested in knowing how you can track WooCommerce orders in Matomo (Piwik) …
Do you suspect some traffic sources are not getting the rewards they deserve? Do you want to know how much credit each of your marketing channel actually gets? When you look at which referrers contribute the most to your goal …
Read MoreMake better marketing decisions with attribution modeling
To be able to grow your business, it is crucial to track all your marketing efforts. This includes all newsletters and emails that you share with people outside of your business. Otherwise, you won’t be able to know which of …
Read MoreHow to measure the performance of a newsletter (or any email) with Matomo
In 2016, Google AdWords was the most popular ad service on earth. As a result, it may be your first source for ad spending. Are you interested in knowing whether you are making a profit out of it? Would you …
Are you wondering how your colleagues are using Matomo (Piwik)? Would you like to know if an unauthorized user got an access to your installation? Would you like to remember the last actions you performed in Matomo some weeks ago? …
Read MoreSecure and track every change to your Matomo installation with the Activity Log plugin
Would you like to create a report in Matomo (Piwik) with just the data you want and nothing else? Would you like to be free to decide the shape of it? Are you struggling with the Matomo database and wish …
Read MorePower-Up your Matomo installation with Custom Reports
At InnoCraft, we know that SEO is an important topic for most of you. If you have not heard of this term before, SEO stands for Search Engine Optimization. It consists in having your content website visible within the search …
Read MoreFind out what people are searching when coming from search engines
As you may know, Matomo (Piwik) is a Free software under the GPL license which guarantees you: The freedom to run the program for any purpose. The freedom to study how it works and change it. The freedom to improve …
Hi, this is Mike from InnoCraft, the company of the makers of Matomo Analytics (formerly Piwik Analytics) which is used by over 1 million websites and apps in over 150 countries. I’m very proud to introduce you to our Heatmap …
When you track your website with Matomo (Piwik) or any other analytics solution, you need to embed a JavaScript file in order to track page views, events, clicks, and more. At InnoCraft, it is our daily business to help Matomo …
Read MorePerformance optimizations you can apply today to load the Matomo JavaScript tracker faster