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InnoCraft

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We are the makers of Matomo Analytics, the leading open source analytics platform used on more than 1 million websites and apps. We provide outstanding products and services to help you grow and achieve your business goals using the power of Matomo Analytics. We also love privacy and giving our customers full control over their digital analytics data.

The ultimate solution to knowing how your business is performing overall

January 7, 2018 by InnoCraft

Would you like to know how your business is performing overall at a glance? Guess what, you can now do this easily with Roll-Up Reporting. What is Roll-Up Reporting about? Roll-Up Reporting is a premium feature which you can acquire …

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Categories Community, Plugins

How to track WooCommerce orders in Matomo

January 3, 2018 by InnoCraft

According to several sources (datanyze.com, builtwith.com, …) 20% of all online stores are using the WooCommerce WordPress solution. As a result, we thought some of you would be interested in knowing how you can track WooCommerce orders in Matomo (Piwik) …

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Categories Community, Plugins

Make better marketing decisions with attribution modeling

April 29, 2020December 19, 2017 by InnoCraft

Do you suspect some traffic sources are not getting the rewards they deserve? Do you want to know how much credit each of your marketing channel actually gets? When you look at which referrers contribute the most to your goal …

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Categories Analytics Tips, Plugins

How to measure the performance of a newsletter (or any email) with Matomo

March 10, 2020December 19, 2017 by InnoCraft

To be able to grow your business, it is crucial to track all your marketing efforts. This includes all newsletters and emails that you share with people outside of your business. Otherwise, you won’t be able to know which of …

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Categories Analytics Tips, Community

How to track Google Ads campaigns with Matomo

January 13, 2022December 19, 2017 by InnoCraft

In 2016, Google Ads was the most popular ad service on earth. As a result, it may be your first source for ad spending. Are you interested in knowing whether you are making a profit out of it? Would you …

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Categories Analytics Tips, Community

Secure and track every change to your Matomo installation with the Activity Log plugin

November 14, 2017 by InnoCraft

Are you wondering how your colleagues are using Matomo (Piwik)? Would you like to know if an unauthorized user got an access to your installation? Would you like to remember the last actions you performed in Matomo some weeks ago? …

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Categories Plugins

Power-Up your Matomo installation with Custom Reports

November 13, 2017November 13, 2017 by InnoCraft

Would you like to create a report in Matomo (Piwik) with just the data you want and nothing else? Would you like to be free to decide the shape of it? Are you struggling with the Matomo database and wish …

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Categories Plugins

Find out what people are searching when coming from search engines

July 2, 2019November 7, 2017 by InnoCraft

At InnoCraft, we know that SEO is an important topic for most of you. If you have not heard of this term before, SEO stands for Search Engine Optimization. It consists in having your content website visible within the search …

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Categories Analytics Tips, Plugins

How to sell Matomo services without any confusion?

November 20, 2020October 10, 2017 by InnoCraft

As you may know, Matomo (Piwik) is a Free software under the GPL license which guarantees you: The freedom to run the program for any purpose. The freedom to study how it works and change it. The freedom to improve …

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Categories Plugins

Understand your visitors by seeing where they click, hover, type and scroll, and replay their actions in a video

November 30, 2020May 18, 2017 by InnoCraft

Hi, this is Mike from InnoCraft, the company of the makers of Matomo Analytics (formerly Piwik Analytics) which is used by over 1 million websites and apps in over 150 countries. I’m very proud to introduce you to our Heatmap …

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Categories Analytics Tips
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