Form Analytics for Matomo now available: Find the pain points on your online forms to improve conversions

Hi, this is Tom from InnoCraft, the company of the makers of Matomo Analytics (formerly Piwik Analytics). Do you hate losing your visitors on your online or intranet forms and leaving revenue on the table? If you feel like us, …

Read MoreForm Analytics for Matomo now available: Find the pain points on your online forms to improve conversions

The complete guide on tracking your websites and web apps into multiple Matomos and how to do it easily & efficiently

Getting the tracking of your website and apps right is crucial to your success as you need to ensure the measured data is meaningful and correct. That’s why we, at InnoCraft, help our clients setting up their web tracking and …

Read MoreThe complete guide on tracking your websites and web apps into multiple Matomos and how to do it easily & efficiently

How Media Analytics for Matomo gives you the insights you need to measure how effective your video and audio marketing is – Part 2

In Part 1 we have covered some of the Media Analytics features and explained why you cannot afford to not measure the media usage on your website. Chances are, you are wasting or losing money and time by not making …

Read MoreHow Media Analytics for Matomo gives you the insights you need to measure how effective your video and audio marketing is – Part 2

How Media Analytics for Matomo gives you the insights you need to measure how effective your video and audio marketing is – Part 1

Do you have video or audio content on your website or in your app? If you answered this with yes, you should continue reading and learn everything about our Media Analytics premium feature. When you produce video or audio content, …

Read MoreHow Media Analytics for Matomo gives you the insights you need to measure how effective your video and audio marketing is – Part 1

How Funnel for Matomo Analytics enriches your Matomo experience giving you ultimate insights and debugging capabilities

No matter what type of website or app you have, whether you are trying to get your users to sign up for something or sell products, there is a certain number of steps your visitors have to go through. On …

Read MoreHow Funnel for Matomo Analytics enriches your Matomo experience giving you ultimate insights and debugging capabilities

New proposed GDPR ePrivacy Regulation and why Matomo might not need tracking consent compared to Google Analytics & co

The EU is proposing new ePrivacy Regulations. The proposed Regulation on Privacy and Electronic Communications (GDPR) will increase the protection of people’s private life and open up new opportunities for business. The new GDPR ePrivacy Regulation proposal The proposal mentions …

Read MoreNew proposed GDPR ePrivacy Regulation and why Matomo might not need tracking consent compared to Google Analytics & co