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Day: November 19, 2021

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Why Marketing Agencies Need Tag Manager & Event Tracking in 2022

November 19, 2021 by Ben Erskine

It feels like you have to work harder than ever to get campaign results for your clients. That’s why marketing agencies need both Event Tracking and a Tag Manager in 2022. Using both of these tools will help you get …

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Categories Analytics Tips, Marketing

Marketer’s Guide to Successful Website Event Tracking in 2022

November 19, 2021November 19, 2021 by Ben Erskine

Event Tracking is the key to improving website conversions. But is it any different for marketers in 2022?  Tracking events is not just about figuring out what website visitors are doing. It is about usability, ROI, optimising the time you …

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Categories Analytics Tips, Marketing

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