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Day: December 19, 2017

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Make better marketing decisions with attribution modeling

April 29, 2020December 19, 2017 by InnoCraft

Do you suspect some traffic sources are not getting the rewards they deserve? Do you want to know how much credit each of your marketing channel actually gets? When you look at which referrers contribute the most to your goal …

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Categories Analytics Tips, Plugins

How to measure the performance of a newsletter (or any email) with Matomo

March 10, 2020December 19, 2017 by InnoCraft

To be able to grow your business, it is crucial to track all your marketing efforts. This includes all newsletters and emails that you share with people outside of your business. Otherwise, you won’t be able to know which of …

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Categories Analytics Tips, Community

How to Track Google Ads Campaigns with Matomo

January 2, 2025December 19, 2017 by Matomo Core Team

This blog was last updated: 5 July 2024 Ad campaign and conversion tracking are critical to understanding what works and what doesn’t, so you can optimise, reduce ad spend and improve your overall return on investment. For those considering switching …

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Categories Analytics Tips, Community

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