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Day: December 19, 2017

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Make better marketing decisions with attribution modeling

April 29, 2020December 19, 2017 by InnoCraft

Do you suspect some traffic sources are not getting the rewards they deserve? Do you want to know how much credit each of your marketing channel actually gets? When you look at which referrers contribute the most to your goal …

Read MoreMake better marketing decisions with attribution modeling

Categories Analytics Tips, Plugins

How to measure the performance of a newsletter (or any email) with Matomo

March 10, 2020December 19, 2017 by InnoCraft

To be able to grow your business, it is crucial to track all your marketing efforts. This includes all newsletters and emails that you share with people outside of your business. Otherwise, you won’t be able to know which of …

Read MoreHow to measure the performance of a newsletter (or any email) with Matomo

Categories Analytics Tips, Community

How to track Google Ads campaigns with Matomo

January 7, 2021December 19, 2017 by InnoCraft

In 2016, Google Ads was the most popular ad service on earth. As a result, it may be your first source for ad spending. Are you interested in knowing whether you are making a profit out of it? Would you …

Read MoreHow to track Google Ads campaigns with Matomo

Categories Analytics Tips, Community

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