Do you suspect some traffic sources are not getting the rewards they deserve? Do you want to know how much credit each of your marketing channel actually gets? When you look at which referrers contribute the most to your goal …
Read MoreMake better marketing decisions with attribution modeling
To be able to grow your business, it is crucial to track all your marketing efforts. This includes all newsletters and emails that you share with people outside of your business. Otherwise, you won’t be able to know which of …
Read MoreHow to measure the performance of a newsletter (or any email) with Matomo
In 2016, Google Ads was the most popular ad service on earth. As a result, it may be your first source for ad spending. Are you interested in knowing whether you are making a profit out of it? Would you …