White Label is perfect for web hosting companies. Change the Matomo interface to suit your clients’ tastes and to make it fall in line with yours or their branding.
Simply customise how you want the Matomo Analytics interface or reports to look. Change the logo and header colours with a few clicks. You’ll be able to further customise the White Label feature by creating your own plugin/themes when using Matomo On-Premise to make more changes to colours etc.
You can also choose to only embed specific reporting widgets into your product, or entirely customize the user interface by fetching any report through the HTTP API.
Make the analytics platform your own. Having the option to take out all Matomo branding gives you an opportunity to sell it as your own branded service.