Acquisitions – Acquisition shows you the external sources where your visitor came from before landing on your website. Your visitor could have come from a search engine, a social media channel, an email, from pay-per-click advertising; an external website; or it could be from customers coming in directly to your website.
Segmentation – Drill deeper into the data. For example, say you see in your custom reports that the city Berlin is performing really well but want to dig in and learn why. By creating a segmentation for Berlin you get the chance to focus entirely on that city – figure out how your social profiles are working for Berlin, how heatmaps looks for it, what the conversion funnels looks like etc. Hone in on all the stats relevant to that particular segment and target them more effectively.
Visitor Profiles – helps you to understand your visitors’ individual behavior by summarising every action and assigning it to their own profile. You can also create user IDs for each profile to keep track of any customer that you feel is valuable to your business.