Visitor Profiles – helps you to understand your potential supporter’s individual behavior by summarising every action and assigning it to their own profile. This can help you customise an experience to inspire action. You can also create user IDs for each profile to keep track of any visitors you feel are greatly contributing to your organisation.
Acquisitions – Acquisition shows you the external sources where your visitor came from before landing on your website. Your visitor could have come from a search engine, a social media channel, an email, from pay-per-click advertising; an external website; or it could be from supporters having heard about you from friends and coming directly to your website.
Segmentation – Drill deeper into the data. For example, say you see in your custom reports that the city Berlin is performing really well but want to dig in and learn why. By creating a segmentation for Berlin you get the chance to focus entirely on that city – figure out how your social profiles are working for Berlin, how heatmaps looks for it, what the conversion funnels looks like etc. Hone in on all the stats relevant to that particular segment and target them more effectively.