Matomo has revolutionised what a powerful web analytics platform should be where you stay in complete control of your data.
What makes Matomo so powerful?
Matomo’s full range of features allows you to evaluate the entire user-journey of everyone who visits your website. There is no other tool that offers such a complete range of features like Matomo Analytics which includes:
✔ No Data Sampling – read more
✔ Features unique to Matomo including:
✔ Conversion Optimization features (see below)
✔ Visitor Profiles (see below)
✔ Enhanced SEO (see below)
✔ Ecommerce
✔ Custom Reporting
✔ Campaign Tracking
✔ Events/Event tracking
✔ Custom dimensions
✔ Site search
✔ Email reports
✔ Roll-Up Reporting – combine reporting from multiple websites
✔ White Label – bring in your branding across your interface and reports
✔ All the standard metrics you’d expect from a quality web analytics tool!
What is Conversion Optimization? This has become somewhat of a ‘buzz’ phrase in the digital marketing space, but what these tools allow you to do is accurately analyse the user-experience of your visitors and then optimize steps of the user-journey on your website with the ultimate goal to increase conversions.
These features include:
When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.
✔ Unbiased search engine reporting
✔ Integration with Google, Bing and Yahoo Search Consoles
✔ Eliminate “Keyword not defined” in your Referrers reports
✔ Keyword ranking positions
✔ Crawling statistics
✔ Campaigns tracking
✔ Websites
✔ Web Vitals
Matomo easily integrates with 100+ technologies including Content Management Systems, eCommerce Stores, Forums, Frameworks and more. This includes integration with WordPress, Magento, Joomla, Drupal, WooCommerce, Microsoft Sharepoint and Moodle.
"We haven't regretted our decision for Matomo Analytics a single day. It's by far one of the most valuable and absolutely indispensable tools in our toolset, and helps us not only to measure and compare the performance of the features and actual contents of our 10+ websites, but also to make informed decisions about where to go next, thus boosting the overall advancement and progress of our projects. Plus, it's fun to use!"