Blog: First-party data explained: Benefits, use cases and best practices
…whether they’re working. Establish a privacy policy A privacy policy is a document that explains why a business is collecting a user’s data and what it will do with it….
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Blog: A simple guide to advanced marketing analytics
…improved user journeys, refined campaigns and increased client acquisition. Why privacy matters in advanced analytics With expanding data protection regulations, privacy is a critical consideration in advanced analytics. Collecting and…
Blog: First‑party cookies for trusted marketing analytics
…third-party intermediaries, which improves reporting accuracy and aligns with GDPR and other privacy requirements. Unlike Google Analytics and most legacy solutions that were initially designed around cross-site tracking, privacy-first tools are built…
Blog: Four Trends Shaping the Future of Analytics in Banking
…that don’t have customers in Europe aren’t safe. Consumer privacy is a hot-button issue globally. For example, the California Consumer Privacy Act (CCPA), which took effect in January, impacts the…
Blog: CCPA vs GDPR: Understanding Their Impact on Data Analytics
…What is the California Consumer Privacy Act (CCPA)? The California Consumer Privacy Act (CCPA) is a data privacy law that gives California consumers control over their personal information. It applies…
Cookieless Tracking
Matomo masterclass featuring MeasureSchool – Cookieless 2024: How to Future-Proof Your Marketing Campaigns Watch the recording Cookieless tracking How to respect privacy and get rid of cookie consent banners Privacy…
Stockholm University chose Matomo to respect student privacy and for the platform’s flexibility
Stockholm University chose Matomo to respect student privacy and for the platform’s flexibility Stockholm University’s commitment to user privacy and the need for customisable web analytics for their 200 users…
Blog: Good marketing starts with trust. Privacy protects it: Data Protection Day 2026
…Privacy isn’t the opposite of marketing. It’s what makes it work. For years, privacy was framed as a limitation: More data meant better marketing. Less tracking meant fewer insights. Fewer…
FAQ: How to integrate Didomi CMP with Matomo
…SDK. The Consent choices opening link (shown as step 4 above) is included in the consent handling script below. Method 1: Consent-based Tracking In regions with strict privacy and ePrivacy…
FAQ: How to integrate Didomi CMP with Matomo Tag Manager
…It does not constitute legal advice. Consult with a qualified privacy professional to ensure full compliance with applicable laws. Website owners are responsible for their website’s compliance with privacy laws….