Funnels

A funnel is a series of actions that you expect your visitors to take as they progress through your website. By defining a funnel, you can improve your conversion rates, sales and revenue as you can determine where you lose your visitors as they navigate your website.

 

Getting started

What is a Funnel?Why are Funnels so useful?Where can I get Funnels?Do I need to embed any extra code into my website or app to track funnels?I do not have any experience with Funnels yet, will I still be able to use it?Can Funnels be used in Intranets?

Create and manage

Create and manage funnelsWhere can I create, edit or manage my Funnels in Matomo?Validate a funnel configuration before activating itFind out if my funnel step configuration matches any of my previously tracked URLsValidate whether a certain URL matches a step configurationWhen defining a Funnel for a Goal, what are the conditions available for each funnel step?Define more than one Funnel for a GoalMatch my home page when defining a funnel stepWhat does it mean to mark a funnel step as ‘required’?What does it mean when a step was backfilled?Configure Funnels via the Matomo HTTP Reporting APIFetch funnel reports via the Matomo HTTP Reporting APIIs there any data limit to how many funnels or funnel steps can be configured?When I run an A/B test experiment on the first step in the funnel, how does the A/B test affect the reporting of the goal and funnel? Are both redirect URLs from the experiment tracked as the first step in the funnel?

Analyse Funnels

Analyse FunnelsWhich analytics reports are provided by Funnels?Analyse performance of the entire funnel over timeAnalyse performance of a single funnel step over timeSegment data by funnel stepsApply other segments (such as Country or Marketing campaign) to the Funnels reportsGet funnel reports for data that was tracked in the pastBe alerted by email or text message, when any of my funnels gets significantly more (or less) hitsWill the reports be shown in the Matomo Mobile app for Android and iOS?

On-Premise FAQs

Who develops & maintains the Funnels plugin?What about the quality of this plugin?Does Funnels work as a standalone product?Is any of the tracked data shared with another party?Which Matomo version is required for this plugin?Does the Funnels plugin slow down tracking time?Do I get access to the funnels raw data?See more entry Page URLs in the goal funnel reportSee more referrers in the goal funnel reportUnder what license is the Funnels plugin released?How is funnel data archived?