Who owns your website data?
If you’re using Google Analytics right now, then it’s not you.
Google owns your data and is using it for their “own purposes”
Matomo puts YOU firmly back in control
Sleep easy at night knowing you have full data ownership and that your users’ data is protected.
Join over 1 million websites that already trust Matomo with their website data.
Start your 21-day free Cloud trial
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This tool (Matomo) without a doubt, is a serious contender of Google Analytics and serious threat to GA Premium. My primary reason to use Matomo is to get the unsampled data, though it provides many other benefits over GA like full ownership of the analytics data.
Given our tradition in libraries to protect reader privacy, a compelling argument can be made that Google Analytics is inappropriate for libraries. After a review of alternatives to GA following Edward Snowden's revelations, we selected Matomo as a replacement for GA.
No matter whether we are working with granular or big-picture data, we always have confidence that we are making user-benefited decisions based on a complete data set. And having full control of our Matomo data is critical - we get to choose exactly how it's stored, managed and deleted.