Analyse Top Paths reports

Matomo’s Users Flow analysis tracks how visitors navigate through your website or app during a session. It does not track visitors separately but focuses on session-based navigation patterns.

As part of this feature, the Top Paths report offers a structured view of the most common visitor interactions, which are the routes visitors take between pages or events. Each interaction represents a step in the visitor’s journey based on actual visitor behaviour from the Users Flow.

• You can access the Top Paths report from Matomo > Behaviour > Top Paths; or
• Directly from the Users Flow report. Click on any Interaction heading to see the top paths across that specific interaction.

This guide explains the four Top Paths reports showing frequent user journeys and potential drop-off points.

Users Flow – Top Paths – Page URLs

The Top Paths-Page URLs report shows the most frequent sequence of interactions based on the number of visits over the selected time period. For each step in the user’s journey, the exact URL of the page is shown, allowing you to track the precise paths users take through your site. This report helps with tracking precise paths and identifying the URLs that are most important for conversions, exits, or user engagement.

Users Flow – Overview – Page URLs

The Overview-Page URLs report provides a hierarchical view of user interactions, showing the number of visits for each interaction position (1, 2, 3, etc.). It displays the Proceeded Rate, which is the percentage of users who performed a subsequent action (and moved into the next interaction position). The report aggregates user interactions based on the page URLs. Expand the interaction level to view how many users enter a page, where they move next, and at which stages they drop off. You can gain a clear understanding of the entry, transition, and exit points in terms of URL structure.

Users Flow – Top Paths – Page Titles

The Top Paths-Page Titles report is similar to the Top Paths-Page URLs report, but instead of showing the sequence of URLs, it shows the paths based on page titles. This report for page titles is useful when the exact URL structure isn’t critical, and you want a clearer, more user-friendly understanding of how users move between content, especially if URLs are complex.

Users Flow – Overview – Page Titles

The Overview-Page Titles report is similar to the Top Paths-Page Titles report, but instead of showing the sequence of URLs, it shows the paths based on page titles. You can see where users begin, move, and drop off, using page titles and without the need to analyse URLs. As a hierarchical report, you can expand each interaction position to view the number of visits and proceeded rate based on the page title.