Does Matomo Tag Manager support server-side tagging?
Matomo currently supports server-side tracking in two ways:
- Using the PHP Tracking API to send data directly from your server to Matomo.
- Using Matomo’s built-in tag in a Google Tag Manager (GTM) server-side container to forward tracking data to your Matomo instance.
These approaches allow you to send tracking data from your own infrastructure. Both methods bypass browser-based JavaScript and offer more control over what data is collected and when.
Server-side tagging through Matomo Tag Manager is not currently supported and may be added in a future release. Follow updates in Matomo’s GitHub repository.
To learn more about how server-side tagging works, and how it compares to client-side tagging, see What is server-side tagging?.