First, go to the Multi Attribution report which is listed under the “Goals” category. In the top you can find a select field where you can change the campaign combinations that should be considered prior to the conversion. By default, you can select Campaign Name for a period of 90 days, Campaign Keyword for a period of 90 days and Campaign Name + Campaign Keyword for a period of 90 days.

There may be scenarios where you want to change this combination, to do so follow below steps.

  1. Login to Matomo as Super User
  2. Click on “Administration (cog icon on the top right)”
  3. Click on “Settings > General Settings”
  4. Scroll down to “MultiChannelConversionAttribution”
  5. Configure the combinations as per your desired choice
  6. Save

Note: To get other campaign dimensions like Campaign Medium, Campaign Source and etc. MarketingCampaignsReporting plugin should be installed and activated.

Previous FAQ: Which metrics are shown in the Multi Attribution report?