How do I get the most popular landing pages viewed by visitors coming through a specific channel type? (direct, website, AI, social or campaign)

Cloud On-Premise

To see the most popular landing pages visited through a specific channel type such as direct, search, AI assistants, website, social, or campaign, you can create a segment in Matomo and then view the Entry Pages report. The steps below explain how to set up the segmentation.

Create the segment and view the report

  1. In the Matomo Dashboard, expand the Segment Selector.
    add new segment
  2. Click Add new segment and provide a user-friendly name.
  3. Define the segment condition. Search for and select Channel Type and enter the referrer in the value field: direct, search, AI, website, social, campaign.
  4. Use the AND OR operators to isolate specific referrers or include multiple referrers.
  5. Click Save & Apply.
  6. In Matomo, go to Behaviour > Entry Pages to view the most popular landing pages by channel type.

Segmentation limitation for Referrers

While segmentation works across most reports, there are rare cases where it cannot be applied, specifically for the Referrers report. Segmentation for this report is automatically disabled if a configuration has been enabled for the Search Engine Keywords Performance plugin to import search keyword data.

Because Matomo does not have any detail about the imported keywords, it cannot apply segments reliably. When this happens, Matomo will display the following information message in Acquisition > All Channels > Referrers:
referrers unsupported segment error
If there is no import configuration enabled for the Search Engine Keywords, segmentation remains available for the Referrers report.