There are several questions you should ask yourself before you define a custom alert:

  1. Do you really want to be alerted? If the answer is no, then do not use this feature.
  2. What is the level of this alert? Not important, interesting, highly critical… if it is not highly critical, do not define an alert for this. Probably the emailing report or custom reports feature will be a better fit.
  3. How would you like to be alerted? SMS, email, sound, homing pigeon (unfortunately we do not support this feature at this time). If you are looking at your emails once a week, then defining a daily email alert won’t make sense.
  4. How would you like the alert to be named? Give your alert the most explicit name, that’s the first information you will see when you get alerted.
  5. What will be the next step once the alert is triggered? If you cannot find any action once the alert is triggered, then probably an alert doesn’t make sense.

Once those questions are answered, you can start configuring custom alerts. There are many alerts you can define but as just mentioned, which alerts you should create always depends on your goals and what is critical to you, or your business. In this guide we will cover how to create custom alerts and also useful examples of custom alerts you can create.