What is an ‘Exit Page’?

The Exit Page is the last page accessed during a visit.

Matomo (Piwik) reports the top Exit Page URLs, the number of Exits, Unique Pageviews and Exit Rate. Exit rate (sometimes called “Page Exit Ratio”) is the number of Exits from a page divided by total number of Page views of that page.

You can see all exit pages in the report at Behaviour > Exit pages.

See also our glossary of analytics terms.