Exit Pages Report: Discover Why People Leave Your Site

Cloud On-Premise

The Exit Pages report shows the last page visitors viewed before leaving your website, which helps identify where sessions most commonly end. This report can reveal whether visitors are completing important journeys or leaving earlier than expected.

Analyse Exit Pages

To open the report in Matomo, go to Behaviour > Exit pages.

view exit pages report

When analysing exit pages, look for patterns that indicate where visitors are ending their journeys.

For example, visitors exiting from an order confirmation or checkout page may indicate they successfully completed a purchase. However, if many visitors leave from key landing pages, or other important steps in a customer journey, it could be opportunity to improve navigation, content, or the user experience.

View flat or hierarchical reports

Depending on your Matomo version and deployment, the Exit Pages report may be displayed as either a flat or hierarchical table.

  • The flat report displays pages in a single ranked list, making it easy to identify the pages with the highest number of exits.
  • If you want to analyse exits by sections of your website, switch to the hierarchical view. This groups related pages according to your website’s URL structure.

If you prefer to analyse exit page titles instead of URLs, scroll to the bottom of the report and select Related report > Exit page titles.

Learn more about Page analytics reports and metrics.

Previous FAQ: What is an ‘Exit Page’?