How to monitor Funnel performance with Custom Alerts

With Custom Alerts in Matomo, you can monitor the traffic and performance of funnels by receiving notifications when important changes occur. Instead of manually checking reports, you can define conditions that trigger alerts based on trends, conversions, or funnel activity.

1. To set up alerts for funnels, go to Administration > Personal > Alerts.
2. Select receive alerts by Email, Mobile, or Slack, and configure the format that best fits your workflow.
3. Note: The Mobile and Slack method will require additional configuration before being used to send alerts. Learn more about how to use mobile messaging and integrating Slack for alerts.
4. In the Alert Condition, select Funnels and choose which funnel to monitor.
   
5. Choose a part of the funnel to get alerts on. Each option focuses on a different level of analysis:
   • Funnel: Flow monitors traffic changes across individual funnel steps.
   • Funnel: Detail provides granular monitoring for specific steps.
   • Funnel: Summary aggregates overall funnel performance to detect increases or decreases in total traffic and conversions for the entire funnel.

You can then define conditions for each alert, such as when funnel step entries spike or drop or funnel conversions change unexpectedly. Read more about creating and managing Custom Alerts.