How do I decide which variation within my experiment is the most successful? FAQ - A/B Testing

When you configure an experiment, Matomo (Piwik) lets you define which outcome will be considered a success to you. You can choose success conditions and success metrics. Success conditions let you for example define how big of an improvement you expect from your A/B test (the Minimum Detectable Effect).

Some of the available success metrics include:

Goal conversions
Goal revenue
Ecommerce orders
Ecommerce order revenue
Total number of conversions
Total revenue
Page views
Bounces
Visit length (time)

You can select any pre-existing goal as a success metric, or create as many new goals as you wish. For each selected success metric you will see a summary and an evolution graph across all variations as well as individual reports for each success metric.

Next FAQ: How do I know which of my variation was the most or least successful?

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