Where can I create, edit or manage my A/B test experiments in Matomo?

Cloud On-Premise

A/B Testing is included in Matomo Cloud plans. For On-Premise, install and active the A/B Testing plugin.

To create and manage A/B tests, you will need at least write permissions:

  1. Log in to Matomo and go to A/B tests > Manage A/B tests, or
  2. Administration admin gear icon > Websites (or Measurables) > A/B Tests.

Read the guide on how to create, view, track and analyse A/B tests.