The recent Adobe Analytics breach is the latest reminder of a well-known truth: regardless of how trusted or qualified the vendor is, outsourcing always introduces some level of risk. The breach in brief (and its business impact) In September, Adobe Analytics made …
Business analytics tools help you spot trends, measure performance and make informed decisions. This article examines seven leading business analytics tools, highlighting their notable features, typical use cases and key factors to consider when selecting a tool. What are business …
With growing privacy concerns and compliance requirements, many marketers hesitate to really dig into their data. But page views, bounce rates, and other basic metrics only show part of the picture. To truly understand your audience, you need to go …
Customer journeys aren’t linear. Even if the data shows they all converted through the same promotion, the path that took them there wasn’t. They zigzag through ads, emails, search results, landing pages and more. Yet many analytics tools don’t take …
Marketing managers often struggle to really understand how their campaigns are performing. Complicated analytics tools and confusing data can lead to decisions based on instinct or intuition instead of concrete insights. Adding to the frustration, the constant demands of data …
Choosing the right website analytics software isn’t just about tracking traffic. It’s about understanding your audience, protecting their privacy and making confident decisions with data you can trust. Choosing the wrong analytics platform can skew your entire marketing strategy. The …
Matomo achieves ISO/IEC 27001:2022 Certification with zero non-conformities, reinforcing global commitment to data privacy and security Wellington, New Zealand – 24 September 2025 – Matomo, the leading open-source web analytics platform, today announced it has achieved ISO/IEC 27001:2022 certification with …
Your visitors shouldn’t feel like you’re spying on them — even if you’re just trying to improve the user experience or track your marketing efforts. While many analytics platforms make customers feel that way thanks to intrusive cookie consent banners …
With over 400 million internet users in Europe and 331 million in the US (11% of which reside in California alone), understanding the nuances of privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act …
