Customer journeys aren’t linear. Even if the data shows they all converted through the same promotion, the path that took them there wasn’t. They zigzag through ads, emails, search results, landing pages and more. Yet many analytics tools don’t take …
Marketing managers often struggle to really understand how their campaigns are performing. Complicated analytics tools and confusing data can lead to decisions based on instinct or intuition instead of concrete insights. Adding to the frustration, the constant demands of data …
Choosing the right website analytics software isn’t just about tracking traffic. It’s about understanding your audience, protecting their privacy and making confident decisions with data you can trust. Choosing the wrong analytics platform can skew your entire marketing strategy. The …
Matomo achieves ISO/IEC 27001:2022 Certification with zero non-conformities, reinforcing global commitment to data privacy and security Wellington, New Zealand – 24 September 2025 – Matomo, the leading open-source web analytics platform, today announced it has achieved ISO/IEC 27001:2022 certification with …
Your visitors shouldn’t feel like you’re spying on them — even if you’re just trying to improve the user experience or track your marketing efforts. While many analytics platforms make customers feel that way thanks to intrusive cookie consent banners …
With over 400 million internet users in Europe and 331 million in the US (11% of which reside in California alone), understanding the nuances of privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act …
Roughly two-thirds of Earth’s 8 billion people use the internet for communication, education, entertainment, business and more. We are connected globally in ways previous generations could’ve never dreamed of. It’s been a wild ride, and we’re just starting. Many users …
Imagine a marketing landscape where transparency replaces tactics, where consumer privacy is prioritised over exploitation, and where authentic value builds genuine relationships. This isn’t just an ideal—it’s the future of marketing. And it starts with ethical marketing practices. 76% of …
At last count, 162 countries had enacted data privacy policies of one kind or another. These laws or regulations, without exception, intend to eliminate the use of third-party data. That puts marketing under pressure because third-party data has been the …
