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Day: August 16, 2019

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What is Google Analytics data sampling and what’s so bad about it?

June 19, 2020August 16, 2019 by Joselyn Khor

What is Google Analytics data sampling, and what’s so bad about it? Google (2019) explains what data sampling is: “In data analysis, sampling is the practice of analysing a subset of all data in order to uncover the meaningful information …

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