How to install a Matomo premium feature

You may have noticed over the last few months that many fantastic new features have been launched on the Matomo Marketplace. As some of them are paid premium features, you may wonder if the process to install them is straightforward, if you can test them before, and whether there is any support behind it. No worries – we’ve got you covered! This blog post will answer some questions you may have about getting your first premium plugin.

So why are there some premium features?

Researching, building, documenting, testing and maintaining quality products take years of experience and months of hard work by the team behind the scenes. When you purchase a premium plugin, you get a fully working product and you directly help the Matomo core engineers to grow and fund the new Free Matomo versions and cool features. However, it is important for us to mention that Matomo will always be free, it is a Free software under GPLv3 license and it will always be the same. Want to know more about this? Check out our FAQ about why there are premium features.

Can I test a premium feature before a purchase?

Absolutely. There are two ways in order to do that:
  1. InnoCraft Matomo Cloud
  2. Matomo Marketplace

1. InnoCraft Matomo Cloud

The easiest way is to create a free trial account (one minute of your time) on our Matomo cloud service. You will then have the possibility to test all the premium features during a 30-day trial period. No credit card is required.

Every premium feature can be trialled for free on the Matomo Cloud

2. Matomo Marketplace

The second way is to get the premium feature from the Matomo Marketplace. We have an easy and hassle-free 30-day free trial period on each feature. This means that if you are not happy with a premium feature and you are within the 30-day period, then you can cancel your subscription without any cost. Guaranteed!

How to purchase and install a premium feature?

Step 1: Purchasing the feature

In order to get a premium feature, just add it to the cart: Once done, go to your cart and complete the checkout process to confirm the order. When the order is confirmed, you immediately get your license key on the order confirmation page. You also receive the license key by email.

Step 2: Activating the feature in your Matomo

Now that you have received the license key, it is time to activate the plugin in your Matomo:
  • Log in to your Matomo and go to “Administration => Marketplace
  • Copy / paste the license key into the license field at the top of the page and click “Activate”
  • The key will now be activated and you will see a couple of new buttons.
  • To install the premium feature(s) you just purchased in one click, simply click on “Install purchased plugins”. Alternatively, you can scroll down in the Marketplace to the premium feature you purchased and click on “Install”. You can also download the ZIP file on
And that’s it. The installation of a premium feature is as easy as copy/pasting the license key and clicking a button. Because one license key is linked to all purchased premium features, you only need to enter the license key once. The next time you purchase a premium feature, you simply click on “Install” to have it up and running. Note: Since Matomo 4.6 you can alternatively also configure the license key on the command line using the command ./console marketplace:set-license-key –license-key=ENTER_LICENSE_KEY.

How do I install a Premium Feature when the Matomo server doesn’t have Internet access?

Sometimes your Matomo Analytics server doesn’t have access to the Internet, for example in an Intranet or if you have manually disabled Internet features in Matomo. By default, a plugin can not be uploaded directly. But you can easily enable the upload a Zip file by adding enable_plugin_upload=1 under [General] in your config/config.ini.php file. You can download your Premium Features as ZIP files, using your license key at: Then to install the Premium plugin you can follow the steps below:
  1. Login as a Super User
  2. Click on “Administration (cog icon)” on the top right of your dashboard
  3. Click on “Plugins” on the left menu
  4. Click on “Upload a plugin in .zip format” on the top of the page and a pop up will appear:
  5. Choose the plugin ZIP file on your computer and enter your Matomo password
  6. Click on “Upload ZIP file”
  7. Click “Activate” to complete the installation of your new Premium Feature

Updating a premium feature

Updates for premium features work just like regular plugin updates. When there is a new update available, you will see a notification in the Matomo UI and also receive an email (if enabled under “General Settings”). To upgrade the feature simply click on “Update” and you’re done.

Which support is provided for each of those premium features?

Premium features represent most of our day to day activity, so you can be 100% sure that we will do our maximum in order to answer any of your questions regarding them. To be 100% transparent, we often receive answers from our customers telling us how impressed they are by the quality of the service we are offering.

Have any questions?

We are happy to answer any questions you may have so feel free to get in touch with us. Thanks!
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Get started with Matomo

A powerful web analytics platform that gives you and your business 100% data ownership and user privacy protection.

No credit card required.

Free forever.