Get powerful insights to discover how your users engage with your media to maximise your success.

If your business relies on potential customers to watch video or listen to audio content on your website, then you need to know your time and investment spent on creating your media content is paying off.

Learn about Matomo’s Media Analytics feature

Have you ever wondered if your content is being watched? For how long? From where are they watching it? How do they affect your conversion rates and sales? 

Matomo’s Media Analytics feature allows you to answer all of those questions to make better decisions and achieve the goals you expect from your content.

Get maximum insights to your media content with ease

Matomo’s unique Media Analytics feature will give you all the insights you need to see if your videos or audio content is connecting with your audience and whether or not your content is leading to conversions or sales.

The Media Analytics feature requires no manual configuration to set up and gaining these insights begins as soon as you install Matomo. 

Rely on facts for everything

Whether you want to know how many plays your media gets, finish rates, how your media is consumed over time, how media was consumed on specific days, which locations are users viewing your content – the powerful thing about Media Analytics is, it will help answer all of your questions.

These facts let you assess how your audience responds to your content and in turn, helps you maximise your success when creating media.

media analytics

Monitor how often specific segments of your video are watched

This valuable new feature to Media Analytics shows you how often each segment/part of a video has been watched.

You get to see at which point visitors lose interest in the video or get bored. This allows you to clearly grasp which content is making an impact.

Analyse in real time

Learn where your audience is located around the world, who they are and what they did before and after watching a video or listening to audio. Understand your audience better by seeing and analysing individual actions each user performs.

This way you can evaluate the full journey of individual users and understand how your media influenced their lifetime behaviour with your business.

Integration with Visitor Profiles

Sometimes you need metrics right away after uploading media content and for this reason you can see how your media is being viewed in real time.

Always keep an eye on what is happening on your website right now! The real time widgets show you crucial video and audio metrics as they are happening. These real time insights help you make better decisions on the spot for your business.

Benefits of choosing Matomo


You are the owner of the data you collect and nobody else. 

Get full control over your data.


With Matomo you can gain insights of every video and audio content on your website without restrictions.

There are no limitations when using  this feature On-Premise.


Matomo is fully privacy compliant.

With Matomo you remain in control of your data, while still getting deep insights into your websites and apps.


If media content is important to your business, then the ROI you will achieve with Media Analytics is massive. Don’t continue wondering if video and audio is leading to sales or conversions, start getting the facts!

Begin using Media Analytics, Start your 21 day free trial today to use Matomo’s full suite of complete analytics.

Or are you wanting to learn more about using Media Analytics for Matomo On-Premise instead?