Test anything and test anywhere to increase your sales, conversions, pageviews and more.

Grow your business by comparing different versions of your landing pages to determine what works best for your users. Subtle tweaks across different versions of your landing pages can have a significant impact on converting incoming traffic.

Learn about Matomo’s A/B Testing feature

The differences of each landing page could be a different headline, less copy vs more copy, a different call-to-action, colour scheme, forms, fonts, links, testimonials, or it could be an entirely different page layout altogether.

But the idea is to see if either page A or page B (C or D) was most successful in getting your visitor to the next step in the conversion funnel.

Measure success

For each A/B test you define what outcome is important to you. Do you want to increase your sales? A conversion goal? Your revenue? The number of pageviews? The time your visitors spend on your website? Or do you want to lower bounce rates?

The choice is yours when it comes to increasing the percentages that matter most to you and your business.

No more guesswork - rely on the facts

Ever had discussions with colleagues about where to place content on a landing page? Or discussed what the call-to-action should be and assumed you were making the best decisions?

The truth is, you never know what really works the best (and what doesn’t) unless you test it. With A/B Testing you reduce risk in your decision making and can rely on the facts.

Integration with Visitor Profiles

A huge benefit of using Matomo is that it’s both a web analytics and conversion optimization platform so you can view a complete historic visitor profile of any individual user who’s entered into any tests.

This allows you to see the full user journey of anyone who visits your website.

Benefits of choosing Matomo


You are the owner of the data you collect and nobody else. 

Get full control over your data.


Run as many tests as you wish.

There are no limitations when using  this feature On-Premise.


Matomo is fully privacy compliant.

With Matomo you remain in control of your data, while still getting deep insights into your websites and apps.

Cost effective

The ROI you can achieve with A/B Testing is huge as it lets you easily spot critical issues. Even small improvements can increase your sign-ups, sales, and conversions massively. Get the most out of your existing traffic with minimal cost.

Want to start learning about your users? Start your 21 day free trial today to use Matomo’s full suite of complete analytics.

Or are you wanting to learn more about using A/B Testing for Matomo On-Premise instead?