How to Achieve Privacy-Friendly Web Analytics with Matomo

Join Evan Genest, Web Support Technician at Matomo, for this hands-on masterclass. In this interactive session, you’ll:

• Learn how to set up cookieless tracking in Matomo for increased privacy and accuracy
• Walk through the steps to create a goal and track your campaigns using campaign tracking URLs
• See first-hand how Matomo’s multi-touch attribution feature works

This masterclass is a follow-along session designed to give you the skills and knowledge you need to achieve reliable, accurate web analytics while respecting visitors’ privacy with Matomo.