Google Analytics alternative that protects your data and your customers' privacy

Take back control with Matomo – a powerful web analytics platform that gives you 100% data ownership.

Trusted on over 1 million websites in over 190 countries.

Don’t damage your reputation with Google Analytics

You could lose your customers’ trust and risk damaging your reputation if people learn their data is used for Google’s “own purposes”. By choosing the ethical alternative, Matomo, you won’t make privacy sacrifices or compromise your site. You can even use Matomo without needing to ask for consent.

cookie consent and GDPR legitimate interests

Be in full control with data ownership and privacy protection

With 100% data ownership you get the power to protect your user’s privacy. You know where your data is stored and what’s happening to it, without external influence.

"This tool (Matomo) without a doubt, is a serious contender of Google Analytics and serious threat to GA Premium." ​

Himanshu Sharma | Digital Marketing Consultant

No credit card required.

More ways you can benefit from Matomo today

Minimise risk with a secure, transparent platform that’s been thoroughly tested by hundreds of contributors. 

No data sampling means you can make impactful decisions based on 100% accurate reporting.

Matomo experts will save you time and money by providing guidance on how best to use your Matomo.

Create the tool of your dreams. Matomo can be customised and extended to meet your every need.

Avoid getting fined by using a platform that complies with the strictest privacy laws in the world. 

Get an unlimited number of websites, users and segments. There’s also no limitation on how much data you store.

Easy to use

Easily navigate through a user-friendly interface to get the data you need, faster.

The comprehensive range of features gives you actionable insights and a complete picture of your customers.

Securely track personal data in accordance with privacy laws. This option is unavailable with GA.

No credit card required.

What people are saying about Matomo

Currently trusted on over 1 million websites in over 190 countries. 

No credit card required.