Tags User Guide - Matomo Tag Manager

A tag is a snippet of code which can be executed on your site. Most of the time a tag may be used to either send data to a third-party (for example tracking data) or to embed content from a third-party into your website (for example social widgets or surveys).

Create and manage

Manage Tags in Matomo Tag Manager Use variables within the Custom HTML tag Develop custom tags Add Google Ads Remarketing Tags in Matomo Tag Manager

Analytics

Trigger a Goal Conversion when a user clicks a link, using Matomo Tag Manager