Tags User Guide - Matomo Tag Manager

A tag is a snippet of code which can be executed on your site. Most of the time a tag may be used to either send data to a third-party (for example tracking data) or to embed content from a third-party into your website (for example social widgets or surveys).

Create and manage

Manage Tags in Matomo Tag Manager Copy a Tag in Matomo Tag Manager Use variables within the Custom HTML tag Develop custom tags Add Google Ads Remarketing Tags in Matomo Tag Manager

Analytics

Trigger a Goal Conversion when a user clicks a link, using Matomo Tag Manager