Websites for financial institutions are a powerful place to turn traffic into $ with the help of a powerful analytics tool
The game changer with Matomo is our premium package – a complete analytics tool that helps you figure out the roadblocks to conversions, the effectiveness of your website decisions and fosters smart business decision-making to ensure a profitable future for your company.
You’ve worked hard to get visitors on your website, now you need to move them through the site to become leads and ultimately customers
Don’t lose out on all those opportunities because your analytics tool wasn’t up to scratch. As websites continue to be one of the most powerful lead generating tactics to turn visitors into leads and customers, you need to ensure you’re able to find easy, simple fixes from your analytics to ensure measurable, effective outcomes that have huge financial returns. Soon enough you’ll be able to turn your site into a lead (generating and) converting machine.
As well as that, making sure you own 100% of the data on your website means there are no privacy risks for your users as you are in full control of that info.
Trusted by finance and banking institutions worldwide
Why banking and financial services choose Matomo:
Form Analytics
Form Analytics gives you powerful insights into how your visitors interact with your forms. The plugin adds many new segments, reports and widgets to your Matomo that help you find the pain points in your forms.
This lets you ultimately optimise your forms and maximise your success.
Conversion optimization
How do you convert visitors into actual leads and ultimately, customers? By truly learning about how your visitors are behaving on your site. Conversion optimization paints a picture of how well your site is doing in maintaining the attention of your visitors and in how strategic you have been in order to get them moving through to the outcome you want. It’s all about the user-experience and maximising conversion rates (whatever the goal may be) from already existing traffic coming through the website.
Where are they clicking? Where are they exiting? How long are they spending on the site?
Find out what content (headlines, copy, button CTAs, layout of pages) connects with your visitor and just as importantly, what doesn’t connect and what distracts them on their path to converting. With features such as, Heatmaps, Session Recordings, Form Analytics, A/B Testing, Funnels and Goals, you can figure out behavioural patterns and make adjustments on what is or is not working to get visitors through to the contact page.
Log Analytics
For financial services it is crucial that your customer’s sensitive information is protected. That’s why banking and financial institutions choose Log Analytics, an alternative solution to the standard method of embedding the JavaScript tracking code.
This gives your institution and your users a higher level of security with the ability to generate reports by importing webserver logs.
If embedding the JavaScript tracking code method isn’t an issue for your business, then of course you can still take advantage of this and enable the full power of Matomo Analytics.
Privacy, Security and On-Premise
Options to host your analytics on your own infrastructure is often limited with other tools, but by choosing to host your web analytics with Matomo On-Premise you can do just that and stay in full control of your data. User-Privacy Protection – Matomo is trusted and used by industries that have strict compliance and data privacy regulations to ensure that their user’s privacy is protected.
Security is also a top priority at Matomo. As potential issues are discovered, we validate, patch and release fixes as quickly as we can. We have a security bug bounty program in place that rewards researchers for finding security issues and disclosing them to us.
100% data ownership
With Matomo, you have full control with 100% data ownership. Financial industries working with very sensitive information can trust Matomo knowing with certainty that no third-parties are looking in and gaining access to that data.
Enterprise support
The creators and makers of Matomo Analytics will be on hand to help you achieve your business goals by providing the highest level of technical support. Rest assured knowing we’re here to empower you to fully utilise your Matomo Analytics.
No data sampling
Did you know that accurate data reporting is often capped when using a tool like Google Analytics?
Meaning once your website traffic reaches a certain limit, the data then becomes a guess rather than factual. When working with large data sets accurate data becomes critical. Google Analytics is extremely limited when it comes to sampling your data. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point?
Matomo's other recommendations
Visitor profiles – helps you to understand your visitors’ individual behavior by summarising and listing your visitors’ visits. Using the information displayed on the Visitor Profile.
Custom reporting – With Custom Reporting you can open up a whole new world of insights. Choose from over 200 different dimensions and metrics to get the insights you need in just seconds.
Campaign tracking – see how your initiatives are really doing by tracking every component of your marketing efforts.
Check out a list of other features that you feel might be needed here.
"This tool (Matomo) without a doubt, is a serious contender of Google Analytics and serious threat to GA Premium. My primary reason to use Matomo is to get the unsampled data, though it provides many other benefits over GA like full ownership of the analytics data. If your website gets lots of traffic and you can't afford an enterprise level tool like GA premium then Matomo is your best choice. I would even go ahead and say, why spend $150K a year (even if you can afford to) on GA premium, if there are better cheaper alternatives available."
Get in touch
Please contact us to learn about which features will best suit your needs. Receive a complimentary session with one of our team members to go through how we can customise Matomo to fit your needs.