How do you convert visitors into actual leads and ultimately, customers? By truly learning about how your visitors are behaving on your site. Conversion optimization paints a picture of how well your site is doing in maintaining the attention of your visitors and in how strategic you have been in order to get them moving through to the outcome you want. It’s all about the user-experience and maximising conversion rates (whatever the goal may be) from already existing traffic coming through the website.
Where are they clicking? Where are they exiting? How long are they spending on the site?
Find out what content (headlines, copy, button CTAs, layout of pages) connects with your visitor and just as importantly, what doesn’t connect and what distracts them on their path to converting. With features such as, Heatmaps, Session Recordings, Form Analytics, A/B Testing, Funnels and Goals, you can figure out behavioural patterns and make adjustments on what is or is not working to get visitors through to the contact page.