Banking and Financial Services
Web and App Analytics for Financial Institutions
The only web and app analytics platform that empowers financial institutions ethically
Matomo gives financial institutions the insights you need while ensuring privacy, security, and compliance with strict regulations.
★★★★★ 4.6/5
Based on 100+ reviews on:
★★★★★ 4.6/5
Based on 100+ reviews on:
Trusted by leading businesses globally
Matomo is used by over 1 million sites globally, including 10% of the top 10,000 websites.
Financial institutions need solutions that prioritise security and compliance
Is your current web analytics tool:
Struggling to meet strict regulatory requirements?
Compromising the security of sensitive data?
Putting customer trust at risk due to privacy concerns?
Not giving you the insights needed to improve marketing?
You need Matomo.
.Discover trends, strategies, and opportunities to balance compliance and competitiveness.
Why choose Matomo for your financial institution?
Accurate data and reliable insights
Make confident decisions with 20-40% more data
Matomo delivers 100% accurate data with no sampling, giving your financial institution the reliable insights needed to optimise marketing, improve the customer experience, and drive growth.
"We were seeing half the numbers in Google Analytics – it was just complete nonsense. With Matomo, we feel we have data that we're confident in to update our strategy.”
Regulatory compliance made simple
Keep your institution compliant and protected from risks
Matomo’s privacy-first approach ensures your financial institution meets the strictest global regulations, including GDPR, CCPA, LGPD, and more. With built-in compliance features and full control over what’s tracked, Matomo adapts as regulations evolve to keep you compliant.
"We have the satisfaction of being legally compliant and still understanding how visitors use the website."
Protect your sensitive data
Keep your data safe with security features financial institutions rely on
Matomo gives you the tools to secure your sensitive data, from access controls and audit logs to SSL encryption, single sign-on (SSO), and two-factor authentication (2FA) to ensure only authorised access to your sensitive data.
“High security, high flexibility, and we know exactly who is looking at the data collected. That is why we have chosen Matomo."
Actionable insights without compromising privacy
Get the data you need to make informed decisions
Matomo offers advanced features like heatmaps, session recordings, and A/B testing to help you better understand user behaviour, while ensuring privacy and compliance are never compromised. With our API or BigQuery and Data Warehouse export feature, you can dive deeper into raw data for advanced analysis.
“On top of the usual analytics, Matomo also includes the option for heat mapping so you can see where your users are looking on individual pages and then use that information to increase sales and conversions.”
Dedicated support from real people
No chatbots, no confusing articles—just real help when you need it
Our team is here to provide clear answers and real support. With a 92% happiness score, we’re committed to helping you.
Is Matomo right for your financial institution?
Matomo is not for financial institutions that:
- Don’t prioritise privacy or compliance: If strict regulations and customer data protection aren’t crucial, Matomo may not be for you.
- Don’t need strong security: If protecting sensitive data isn’t important, Matomo’s security features might feel unnecessary.
- Love basic analytics: If basic reports are enough, and you don’t need features like heatmaps or raw data exports, Matomo’s advanced features might be too insightful.
- Prefer solving problems on their own: If you enjoy troubleshooting through confusing help centres or automated chatbots, Matomo’s dedicated support might feel too helpful.
Get started with the most advanced and privacy-friendly web analytics for financial institutions
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