Matomo Tag Manager

Matomo Tag Manager lets you manage and unify all your tracking and marketing tags. Tags are also known as snippets or pixels. Such tags are typically JavaScript code or HTML and let you integrate various features into your site in just a few clicks.

This can be achieved using these main components:

  • Tags - A snippet of code (usually JavaScript or HTML) which will be added to your site.
  • Triggers - Defines when a tag should be fired.
  • Variables - Lets you retrieve data which can be used by tags and triggers.

Guides

Getting started with Matomo Tag ManagerTagsVersions and PublishVariablesTriggers