AI Agent Overview report

The AI Agent Overview report provides a high-level summary of traffic from both AI agents and human visitors that access your website. Matomo identifies these requests and tags the visits as AI agents or humans.

Definition: AI agents are autonomous systems that act on initial instructions to complete tasks, make decisions, or integrate across systems without further user input. Agents differ from chatbots that require user prompts to initiate each action. Learn more about AI Assistants terminology.

Accessible from Matomo > AI Assistants, this report separates automated AI activity from real users to analyse how AI agents consume and surface your content in response to prompts. It includes two predefined segments, ai agent and human that support a side-by-side comparison of Visit Summary metrics.

The AIAgents plugin is automatically enabled for new Matomo Cloud and On-Premise instances. Existing On-Premise setups will need to enable the plugin manually, which will add a new column to the log_visit table. This is important for larger installations or those running older MySQL versions.

1. To enable the plugin, open Administration > Plugins > Manage Plugins.
2. Locate the AIAgents plugin under Installed Plugins and click Activate.

Compare to Human Traffic

The overview includes metrics that highlight differences in visit frequency, engagement (actions per visit), and bounce rate. Although AI agents typically execute fewer actions and bounce more often, this data is useful for spotting how and when AI systems retrieve content.

The report shows the following metrics for comparison:

• AI Agent Visits vs Human Visits
  A direct comparison of how often AI agents request your pages versus the number of visits generated by human users.
• Average Visit Duration (AI vs Human)
  This shows how long AI agents keep a visit open compared to human visitors. AI agents often retrieve only a single resource, resulting in shorter or minimal visit duration.
• Actions per Visit (AI vs Human)
  A comparison of how many interactions occur within each visit. AI agents typically trigger fewer actions than humans, since they often load only the target resource.
• Bounce Rate (AI vs Human)
  The percentage of visits where only one page or resource was requested. AI agents frequently generate higher bounce rates because they do not navigate the site like humans.
• Total Actions (AI vs Human)
  A comparison of how many total actions were carried out by AI agents versus the total number performed by human visitors.

Analyse AI Agents

Use the AI Agent Overview report to analyse if AI agents are accessing content in a consistent, reliable way or if they’re triggering unusual patterns. You can also identify potential issues in how your site handles automated requests. For example:

• If AI agents repeatedly request invalid URLs or trigger 404 errors, it might indicate outdated links on external sites or structural issues on your site.
• High bounce rates from AI agents could mean the page content is not being parsed correctly by bots or the metadata is not informative enough.
• Create custom segments based on the AI Agent Name to focus on specific assistants like ChatGPT activity.

By identifying these patterns, the crawlability, structure, and metadata of your site can be improved. This ensures that AI assistants correctly and efficiently access the content you want surfaced in AI-generated answers.