Is it possible to segment data by media usage?

Yes, Media Analytics lets you segment your audience in advanced ways. Matomo (Piwik) will let you:

• Segment your visitors by how long they played a media.
• Segment your visitors by the length of the media they played.
• Segment your visitors by played media title.
• Segment your visitors by played media resource URL.
• Segment your visitors and show only visitors that watched a video or listened to audio.
• Segment your visitors by how long they waited on a page before they played a media.

This lets you slice and dice your analytics reports exactly how you need to extract valuable insights into your audience.