Many studies have shown that performance matters a lot. For each 100ms a websites takes longer to load, a business may lose about 0.1% to 1% in revenue. It also matters because Google judges page speed as a ranking factor for search results page. At InnoCraft, we help our clients optimizing their Matomo (Piwik) integration and recommend different ways of embedding the tracking code tailored to their needs. The best way to embed the tracking code depends on your website, what you want to achieve, and how important tracking is to you.
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