Does Matomo support clickpath or clickstream analytics?

Yes. Clickstreams or clickpaths represent the sequences of actions performed (clicks, etc.) and webpages visited by a website user. Matomo can track many kind of clickstream activities:

  • Pageviews
  • Clicks on files (Downloads)
  • Clicks on links (Outlinks)
  • Viewing and Clicking on specific content blocks with Content Tracking
  • Any other kind of clicks with custom Events

This click information can be then visualised for each individual visitor under the Visitor > Visits log menu in the Matomo (Piwik) dashboard, and can also be visualised with:

You can also create advanced Click, Move, and Scroll Heatmaps as well as record sessions using the Session Recording premium feature. Session Recordings let you replay exactly what your visitors did on your website in a video so you can improve for example the usability.