Matomo includes a User ID feature for enhanced tracking on websites that offer the ability for visitors to log in. This feature enables website owners to connect a unique identifier, such as each visitor’s username or email, with their analytics data for more accurate tracking. By tracking the User ID it is possible to connect visitors between visits across multiple dates and devices.

Benefits of User ID

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Set up User ID tracking in Matomo

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Analyse User ID reports

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User ID Privacy Considerations

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Useful Ways to Benefit from the User ID Feature

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Resources