Tracking Unique Visitors with a User ID
Matomo includes a User ID feature for enhanced tracking on websites that offer the ability for visitors to log in. This feature enables website owners to connect a unique identifier, such as each visitor’s username or email, with their analytics data for more accurate tracking. By tracking the User ID it is possible to connect visitors between visits across multiple dates and devices.
Benefits of User ID
Set up User ID tracking in Matomo
Analyse User ID reports
User ID Privacy Considerations
Useful Ways to Benefit from the User ID Feature
Resources
- How do I set the User ID via Matomo Tag Manager’s Data Layer?
- How requests with a User ID are tracked
- JavaScript Tracker Documentation for Setting User IDs
- PHP Tracker Documentation for Settings User IDs
- HTTP Tracker API Reference for Setting User IDs