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User guides

Learn how to install, maintain and configure Matomo (formerly Piwik) and how to effectively analyze your data.

Installation & Maintenance

Matomo Requirements
Matomo Installation & Optimization
Installing Matomo
Matomo Integration
Managing your database’s size
Update Matomo
How to Set up Auto-Archiving of Your Reports
How to configure Matomo for security
How to configure Matomo for speed

Configuration

Manage Websites
Manage Users
Manage Email Reports
How to set up Custom Alerts?
Matomo Analytics API
Tracking API
How to use Log Analytics tool
GDPR
Configure Privacy Settings in Matomo
Embedding Matomo Reports in Other Websites or Apps
Import Google Analytics data

Analytics Features

A Tour of Matomo
Matomo Dashboards
Track Goals and Measure Conversions
Ecommerce Analytics
Row Evolution – View and compare historical data
Segmentation – Compare segments of visitors
Event Tracking
Content Tracking
Site Search Tracking and Reporting
Visitors Maps – World, region, city
Real Time Visitor World Map
Visits log and Real Time Analytics
The Visitor Profile
Transitions – Analyze the previous and following actions of your visitors for each page
Page Overlay – Visitors Click Map
Custom Dimensions
Tracking Unique Visitors with a User ID
Annotating your data
Tracking Marketing Campaigns
URL Builder – Marketing Campaign Tracking

Analytics features (Premium)

Funnels
Session Recordings
Media Analytics
Heatmaps
A/B Testing
Custom Reports
Form Analytics
Roll-Up Reporting
Cohorts
Advertising Conversion Export
Search Engine Keywords Performance
Users Flow
Multi Channel Conversion Attribution
Login with SAML Authentication
White labelling Matomo
SEO Web Vitals

Tracking implementations

How to track your subscription business with Matomo
Measure 100% of Ecommerce interactions using server-side tracking

Tag Manager

Tag Manager

Videos

[Video] Welcome to Matomo
[Video] How to Install Matomo Analytics using Cloud-Hosted
[Video] How to Install Matomo Analytics using Self-Hosted
[Video] Matomo’s Visitors Feature
[Video] Matomo’s Behaviour Feature
[Video] Matomo’s Acquisitions Feature
[Video] Matomo’s Ecommerce Feature
[Video] Matomo’s Goals Feature
[Video] Matomo’s Multi Attribution Feature
[Video] Matomo’s Funnels Feature
[Video] Matomo’s Media Analytics Feature
[Video] Matomo’s A/B Testing Feature
[Video] Matomo’s Form Analytics Feature
[Video] Matomo’s Heatmaps Feature
[Video] Matomo’s Session Recordings Feature
[Video] Matomo’s Custom Reports Feature
[Video] Matomo’s Tag Manager
[Video] Matomo and the GDPR
[Video] Importing Google Analytics data into Matomo
[Video] Matomo Analytics for WordPress

Categories

Installation & Maintenance
Gestionnaire de balises
Configuration
Analytics Features
Cartes thermiques (Heatmaps)
Analytics features (Premium)
Suivi d’évènements
Tracking implementations
API de Matomo Analytics
API de Matomo Analytics
Tag Manager
Videos
Import de données Google Analytics
Suivi des visiteurs uniques à l’aide d’un ID utilisateur

Company

About Matomo
History
Contributors
Hiring
Contact Us
Partner Programme

Support

Help Centre
Developers
Contact support

Sales

Contact Sales

Product

Tag Manager
WordPress Plugin
URL Campaign Builder
Integrations
Open Source
Download Matomo
Changelog
Issue Tracker
GitHub
Feedback Panel

Privacy

Data ownership
GDPR
Security
Matomo Cloud Privacy Policy
Website Privacy Policy

Resources

Blog
Case Studies
Newsletter
Masterclasses
Matomo in the Press
Press Enquiries
GDPR Timeline
How to Check Website Traffic
Conversion Rate Optimisation Checklist

Comparisons

vs Google Analytics
vs Adobe Analytics vs Google Analytics
vs Piwik PRO
vs Plausible
vs Fathom
vs Hotjar
vs WP-Statistics
Top Web Analytics Tools

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