Imagine that a farmer is trying to figure out why certain hens are laying large brown eggs and others are laying average-sized white eggs. The farmer decides to group the hens into cohorts based on what kind of eggs they …
Are you tired of watching potential customers leave your website without converting? You’ve spent countless hours creating an engaging website, but those high bounce rates keep haunting you. The good news? The solution lies in the transformative power of Conversion …
First impressions are everything. This is not only true for dating and job interviews but also for your digital marketing strategy. Like a poorly planned resume getting tossed in the “no thank you” pile, 38% of visitors to your website …
The deeper you go with your customer analytics, the better your insights will be. The result? Your marketing performance soars to new heights. Customer segmentation is one of the best ways businesses can align their marketing strategies with an effective …
Did you know the average conversion rate across e-commerce businesses in August 2023 was 2.03%? In the past year, conversion rates have increased by 0.39%. Make no mistake. Just because conversion rates are higher this year doesn’t make it any …
By now, most professionals know they should be using analytics and reports to make better business decisions. Blogs and thought leaders talk about it all the time. But most sources don’t tell you how to use analytics and reports. So …
Amidst the dynamic landscape of web analytics, understanding customers has grown increasingly vital for businesses to thrive. While traditional demographic-focused strategies possess merit, they need to uncover the nuanced intricacies of individual online behaviours and preferences. As customer expectations evolve …
In the ever-evolving landscape of digital marketing, staying up-to-date with the latest changes is paramount. One such significant change came on 18 September 2023, in the form of iOS 17, Apple’s latest operating system update. With iOS 17, Apple has …
Organic traffic can be a website’s most valuable source of visitors. But it can also be the hardest form of traffic to acquire. While paid ads can generate traffic almost instantly, you need to invest time and energy into growing …
Do you want to analyse your website traffic? Maybe you want to know how well you’re converting your traffic. Or maybe you’re looking to track the performance and ROI of your marketing campaigns. Regardless, you won’t get far without relying …