It can be hard to accurately track the impact of your marketing efforts across marketing channels and campaigns. That’s where marketing attribution software comes in. It goes beyond basic web analytics solutions that just look at the final click. Instead, …
Are you struggling to prove that your marketing efforts are having a measurable impact on your company’s performance? We get it. You would think that digital marketing would make it easier to track the effectiveness of your marketing efforts. But …
Want a more in-depth way to understand the effectiveness of your marketing campaigns? Then, the linear attribution model could be the answer. Although you can choose from several different attribution models, a linear model is ideal for giving value to …
Forms might seem boring — that is, until you realise how powerful they are. No forms mean no leads. No leads mean no sales. No sales means you’ll run out of business. So, what do you do? Optimise forms to …
Driving more traffic to your website is hard work, but it’s still only half the battle. You don’t just need to acquire new users; you need to make sure as many convert as possible to make your digital marketing efforts …
Reports are a core part of a marketing agency’s offering. It’s how you build trust with clients by highlighting your efforts and demonstrating your results. But all too often, those reports deliver a jarring and incohesive experience. The culprit? The …
Forms are one of the most important elements of your website. They are also one of the most difficult elements to analyse and improve. Unlike a webpage, forms aren’t all that easy to analyse with standard web analytics tools. You …
You can’t optimise your website to drive better results if you don’t know how visitors are engaging with your site. But how do you correctly analyse data and identify patterns? With the right platform, you can use a wide range …
Your funnel is leaking. You’re losing visitors. You’re losing conversions and sales. But you don’t know how it’s happening, where it’s happening, or what to do about it. The reason? You aren’t properly analysing your funnels. If you want to …
You’ve spent ages carefully designing your website, crafting copy to encourage as many users as possible to purchase your product. But they aren’t. And you don’t know why. The good news is you don’t have to remain in the dark. …