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Joselyn Khor

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Proud to be one half of the marketing team that serves the Matomo community. Matomo is liberating web analytics by offering an open platform with built-in privacy. Matomo is used on more than 1.4 million websites worldwide and is translated in 53 languages.

What is data anonymization in web analytics?

January 20, 2022February 11, 2020 by Joselyn Khor

Collecting information via web analytics platforms is needed to help a website grow and improve. When doing so, it’s best to strike a balance between getting valuable insights, and keeping the trust of your users by protecting their privacy. This …

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Categories Analytics Tips, Privacy

How to keep personally identifiable information safe

May 7, 2020January 23, 2020 by Joselyn Khor

The protection of personally identifiable information (PII) is important both for individuals, whose privacy may be compromised, and for businesses that may have their reputation ruined or be liable if PII is wrongly accessed, used, or shared. Curious about what …

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Categories Privacy, Security

Your introduction to personally identifiable information: What is PII?

January 20, 2022January 15, 2020 by Joselyn Khor

It’s important to learn about personally identifiable information (PII) because of how it relates to data privacy. Identifiable information can be used for illegal purposes like identity theft and fraud.  So how can you protect yourself as an innocent web …

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Categories Analytics Tips, Privacy, Security

Open letter to the European Parliament’s LIBE committee

November 28, 2019November 28, 2019 by Joselyn Khor

An open letter to the European Parliament’s LIBE committee In an effort to stem the tide of external control over user privacy, Matomo has rallied with other like-minded companies like Protonmail, NextCloud, Tutanota and Mailfence, to advocate for pro-privacy changes to …

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Categories Uncategorized

Berlin website owners need consent for using Google Analytics

November 26, 2020November 18, 2019 by Joselyn Khor

Website owners in Berlin need consent for using Google Analytics According to the Berlin Data Protection Office, if you’re a website owner collecting and sending data to third-party services (like Google Analytics) who are also using that data “for own …

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Categories Uncategorized

What is Google Analytics data sampling and what’s so bad about it?

June 19, 2020August 16, 2019 by Joselyn Khor

What is Google Analytics data sampling, and what’s so bad about it? Google (2019) explains what data sampling is: “In data analysis, sampling is the practice of analysing a subset of all data in order to uncover the meaningful information …

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Categories Analytics Tips, Development

Q&A: An interview with Matomo founder, Matthieu Aubry

May 7, 2020November 20, 2018 by Joselyn Khor

Hey everyone! Joselyn here. As always the views of our community remain top of mind. So to make sure you guys know the thinking behind these new projects, we reached out to Matomo’s founder, Matthieu, to ask questions you might …

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Categories About, Community

Tagline challenge: what’s in a tagline?

October 23, 2018 by Joselyn Khor

Our new website needs a new tagline! We’ve been going with the words “liberating analytics” for a few years and believe it’s time for a refresh. Coming up with a new tagline is leading to a few sleepless nights so …

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Categories Marketing
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