We’ve made improvements to the Funnels feature to be more user-friendly and offer you greater flexibility.
Here’s what’s changing:
Setting up and managing funnels is now easier than ever
Previously, creating funnels was tedious and required going through the Goals feature. But we’ve changed that with the introduction of a separate page to configure funnels.
Create funnels with greater flexibility—no longer tied to goals
Funnels is now a standalone feature, providing you with more flexibility. Before, you could only create a funnel if it was tied to a goal, in other words, the final step in the funnel had to be a goal. What’s more, you also couldn’t use goals for steps in the funnel.
Now, funnels are independent of goals, and goals can serve as steps within the funnel. This means you have the freedom to configure any combination of steps in a funnel:
- All steps can be goals
- No steps need to be goals
- Or some steps can be goals, some steps can be events
No matter what your customer journey looks like, funnels now offer the versatility to meet your business’s specific needs.
Find friction points faster with intuitive visuals
One of the most significant improvements is the visual upgrade of the Funnels feature. The new Funnels graph is now visually in line with industry standards and intuitive.
The new visual provides a clearer view of your drop-off and conversion rates so you can instantly find points of friction in your funnel to improve the user experience and overall conversion rate.
This visualisation also provides a detailed overview of the number of visitors who enter, exit, skip, or proceed at each step of your funnel by using different coloured bars for visual clarity on each step’s performance.
With this update, we’ve also replaced ‘backfilled visits’ with ‘skipped steps’ to avoid misinterpretation of the data.
New data table for more granular insights
Accompanying this visual improvement is a new data table, allowing for more granular insights, segment comparison, and easy data export.
We’ve also increased Funnel analysis limits. You can now compare funnel data for 2 date periods and 6 segments (up to 12 compared datasets in total).
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