Banking and Financial Services
Banking Analytics for the Privacy-first World
The only web and app analytics platform that empowers banks ethically
Matomo delivers the security, privacy, and compliance that banks require, alongside the powerful insights your marketing and analytics teams need. Built for financial institutions, Matomo ensures that your bank retains full ownership of its data while meeting the highest standards of regulatory compliance.
★★★★★ 4.6/5
Based on 100+ reviews on:
★★★★★ 4.6/5
Based on 100+ reviews on:
Trusted by leading businesses globally
Matomo is used by over 1 million sites globally, including 10% of the top 10,000 websites.
Banks need solutions that prioritise security and compliance
Is your current web analytics tool:
Struggling to keep up with your bank’s security and compliance needs?
Putting your customers’ data privacy at risk?
Failing to provide the deep insights needed to drive customer acquisition?
Leaving you stranded with no support when you need it?
You need Matomo.
Why choose Matomo for your bank?
Regulatory compliance
Keep your bank analytics compliant and free from regulatory risks
With Matomo, compliance is certain, fines are avoided, and your reputation is protected. Our privacy-first approach ensures your bank meets the strictest global regulations, including GDPR, CCPA, LGPD, and more. As global regulations evolve, Matomo adapts, so you stay compliant without needing to switch banking analytics platforms ever again.
"We have the satisfaction of being legally compliant and still understanding how visitors use the website."
Complete data ownership
Own your data, protect your clients’ trust
With Matomo, your bank has full ownership of its data. Unlike other banking analytics platforms, we never share or sell your information. Your data stays private, ensuring it remains confidential and exclusively for your use.
Plus, you can access raw data with our API or utilise our BigQuery and Data Warehouse export feature, giving you complete control and flexibility over your data.
Secure your data
Meet high security standards and ensure authorised access
Matomo provides a comprehensive set of security features to meet the stringent security demands of the banking industry. With access controls, audit logs, SSL encryption, single sign-on (SSO), and two-factor authentication (2FA), your bank ensures that only authorised personnel can access data, minimising risks.
“High security, high flexibility, and we know exactly who is looking at the data collected. That is why we have chosen Matomo."
Increase customer acquisition and optimise marketing
Gain clarity on what drives results
Matomo gives your bank the insights needed to understand the effectiveness of your marketing efforts. By tracking which channels and campaigns bring in new customers at the lowest cost, you can focus on what matters most and make every marketing dollar count.
Dedicated support
Get the help you need from real people
With Matomo, you’re never left on your own. Our team is here to provide answers and support when you need it. With a 92% happiness score, we’re committed to keeping your web analytics running smoothly.
Accurate data and reliable insights
Make better decisions with confidence – get 20-40% more data
Matomo provides 100% accurate, unsampled data, giving your bank the reliable insights needed to optimise marketing efforts, improve customer experience, and drive customer acquisition.
"We were seeing half the numbers in Google Analytics – it was just complete nonsense. With Matomo, we feel we have data that we're confident in to update our strategy.”
Is Matomo right for your bank?
Matomo is not for banks that:
- Don’t prioritise security and compliance: If meeting the highest security standards and staying compliant with evolving regulations aren’t crucial for your bank, Matomo’s robust protection might be more than you need.
- Prefer third-party data sharing: If you’re comfortable with sharing your data with third parties, Matomo’s full data ownership might feel overly cautious.
- Are satisfied with limited insights: If you’re okay with surface-level analytics and don’t require in-depth insights to drive customer acquisition, Matomo’s detailed reporting might seem excessive.
- Enjoy the challenge of solving problems on your own: If you enjoy navigating complex help centres, relying on bots, or piecing together information from forums and videos, Matomo’s hands-on, personalised support might seem overly helpful.
Get started with the most secure and privacy-focused web analytics platform that banks trust to stay compliant and drive growth
Explore the latest content for banks,
fintech and financial services providers
